| Academic Unit: |
Management Information Systems |
| Mode of Delivery: |
Face to face |
| Prerequisites: |
None |
| Language of Instruction: |
English |
| Level of Course Unit: |
Undergraduate |
| Course Coordinator: |
- - |
| Course Objectives: |
The main focus of this course is to give an introduction to eCommerce and an overview about
eCommerce information systems. The course intends to prepare attending students to meet challenges created by modern organizational structures and innovative business models eCommerce approaches follow. Students will be able to understand fundamental software technologies relevant for eCommerce, to describe, identify and classify eCommerce applications and systems and to identify and evaluate existing and emerging eCommerce business models. Term Project to experience the whole process startıng from the idea into software prototyping. |
| Course Contents: |
Introduction to eCommerce (Terminology: eCommerce, eBusiness, eWorld,
eCooperation, eGovernment, eProcurement,
eMarketplace), mobile business (applications, services, technologies, Turkey related
issues) Commercial opportunities on the Internet, Ecommerce Model (reference, transaction), Business structures (B2C, B2B, C2C) eCommerce from a business perspective (eCommerce Business Models, trends and directions), E-Collaboration and software technologies for enabling of eCommerce Concepts and technologies for B2C transactions, Concepts and technologies for B2B transactions, Legal aspects of eCommerce Security issues for eCommerce, Government procurement, E-Commerce Customization Tools E-Sourcing, E-Branding |
| Learning Outcomes of the Course Unit (LO): |
- 1- Ability to understand fundamental concepts, alternative approaches for e-commerce that take into account management, operations, technology aspects in an integrative way
- 2- Ability to analyse and develop e-commerce ideas and required business plan
- 3- Ability to choose appropriate e-commerce technologies, underlying architecture, applications for organizations and new business ventures
- 4- Ability to effectively use techniques and tools to integrate management, operations, and technology aspects of e-commerce development
- 5- Ability to grasp importance of team work, motivation and mentoring
- 6- As part of project work, importance of team work and follow-up is embraced
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| Planned Learning Activities and Teaching Methods: |
In class lectures, projects, midterm and final exams, in-class activities, cases, article review |
| Week | Subjects | Related Preperation |
| 1 |
Introduction to E-Commerce |
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| 2 |
E-Commerce Infrastructure: The Internet, Web and Mobile Platform (chapter2) and EC Development Project |
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| 3 |
Business Models for E-Commerce |
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| 4 |
E-Commerce Retailing and Services |
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| 5 |
E-Commerce Retailing and Services (Cont’d) |
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| 6 |
B2B E-Commerce |
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| 7 |
Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps |
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| 8 |
Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps |
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| 9 |
E-Commerce Security & Payment Systems |
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| 10 |
E-Commerce Marketing (chapter 6), E-Commerce Advertising |
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| 11 |
E-Commerce Advertising(Cont’d), Ethics, Law and E-Commerce |
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| 12 |
Social Networks and Communities |
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| 13 |
The future of EC |
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| 14 |
Project Presentations |
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At Kadir Has University, a Semester is 14 weeks; The weeks 15 and 16 are reserved for final exams.
THE RELATIONSHIP BETWEEN COURSE LEARNING OUTCOMES (LO) AND PROGRAM QUALIFICATIONS (PQ)
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Contribution: 1 Low, 2 Average, 3 High
