COURSE DESCRIPTION AND APPLICATION INFORMATION

Course Name Code Semester T+A+L (hour/week) Type (C / O) Local Credit ECTS
Histories of Industrial Design IND 212 Spring 03+00+00 Elective 3 5
Academic Unit: Industrial Product Design
Mode of Delivery: Face to face
Prerequisites: None
Language of Instruction: English
Level of Course Unit: Undergraduate
Course Coordinator: - -
Course Objectives: The course aims to provide students with an insight into the historical conditions that were responsible for the emergence of industrial design as a profession. Moreover, it will introduce students with the major ideas, theories and arguments that have figured prominently in efforts to define the role of industrial design in modern societies, economies and the lives of individuals. Another objective is to help students develop a broader vision of design as an activity that takes place at the point of intersection between different spheres such as arts, crafts and industry, creativity and commerce, style and utility, material artifacts and human desires, ideology and utopia, production and consumption throughout history. Finally it aims to provide students with skills of inductive reasoning to connect an individual product of design to the historical context of its emergence, use and valuation.
Course Contents: The course examines the phenomenon of design and its products in relation to the following themes and contexts within the history of modernity: traditional crafts, applied and industrial art, the rise of bourgeoisie, industrial revolution, mechanization, expansion of markets, neo-classical style, ornamentation, large-scale commercial production, Arts and Crafts Movement, aesthetic reform, the Great Exhibition of 1851, anti-industrial doctrines, industrialization, the American System, mass-production, standardization, interchangeability, utility, product diversity, machine aesthetic, Good Form, Scientific Management, Taylorism, rationalization, Fordism, modernism, futurisim, purism, constructivism, Art Nouveau, Deutsche Werkbund, type-forms, cubism, readymade, De Stijl, the Bauhaus, streamlining, corporate identity, branding, the home, electrification, labour-saving, consumption, sytling, individual choice, lifestyle, status, consumerism, Pop, Anti-design, design for need, etc.
Learning Outcomes of the Course Unit (LO):
  • 1- Identify and explain the historical circumstances that gave rise to the emergence of industrial design as a profession.
  • 2- Compare and contrast craft and design with respect to their processes of production and aesthetic characteristics.
  • 3- Summarize major aesthetic and philosophical ideas and theories that were put forward to specify standards and missions for industrial design throughout the history of modernity.
  • 4- Illustrate the roles and contributions of different stakeholders and professions in giving shape to the activity of industrial design throughout history.
  • 5- Decode visual and material clues on a designed product to place it in an appropriate historical context.
  • 6- Extrapolate from the historical evolution of design movements into the social and cultural consequences of contemporary design trends.
  • 7- Distinguish between different styles and periods in the history of industrial design.
Planned Learning Activities and Teaching Methods: Lectures, accompanied by presentations. Readings: Students are responsible for studying the reading material specified for each week before the classes, and for being prepared for discussions and critical questions on the material. Planned visits to museums (e.g. Rahmi Koç Müzesi, İstanbul Deniz Müzesi, PTT Müzesi, etc.)Assignment: Students are asked to search out and compile products for a living museum of industrial design history. They are also required to write a commentary on each product to explain the reason why it is a significant piece for a design history and the ideas and values it represents.Student Presentations: A selected topic or theme is assigned to each student. Student are expected to do research on the assigned topic and present the outcomes in the class.


WEEKLY SUBJECTS AND RELATED PREPARATIONS

WeekSubjectsRelated Preperation
1 Introducing the course Examining the syllabus.
2 Defining Design: Changing Meanings of Design Practice / Shifting Identities of Designers Reading the assigned material before the class
3 From Craft to Design: Applied and Industrial Art / First Industrial Designers Reading the assigned material before the class
4 Design and Industrialization: Mechanization / The American System / Mass-Manufacture / Standardization / Rationalization Reading the assigned material before the class
5 Design and Modernism 1: Theories of Design in the Early 20th Century / Art and Industry / Beauty and the Machine Aesthetic / Good Form Reading the assigned material before the class
6 Visit to Museum -
7 Design and Modernism 2: Modern Movement and the Bauhaus / Selection and Assignment of Presentation Topics. Reading the assigned material before the class
8 The Emergence of Professional Industrial Design: The Birth of the Industrial Designer / Commerce, Consumerism and Design / Streamlining Reading the assigned material before the class Bringing the selected products to the class (as an initial response to the assignment)
9 Design and Corporate Identity: Design and the Company / Management and Branding Reading the assigned material before the class Writing up the assignment.
10 Design and the Home: Electricity / Innovation / Labour-Saving / Domesticity Reading the assigned material before the class Submission of the assignment.
11 Visit to Museum -
12 Design and Consumption: Individual Choice / Lifestyle / Status / Consumerism / Pop Reading the assigned material before the class
13 Design and Social Responsibility: Design and Politics / Anti-Design / Design for Need Reading the assigned material before the class
14 Presentations Composing a report and a presentation on an assigned topic.


REQUIRED AND RECOMMENDED READING

Course reader


OTHER COURSE RESOURCES

Forty, Adrian. Objects of Desire: Design and Society Since 1750. London: Thames and Hudson, 1992.
Gorman, Carma (ed). Industrial Design Reader. NewYork: Allworth Press, 2003.
Heskett, John. Industrial Design. London: Thames and Hudson, 1987.
Kurtgözü, Aren Emre. ?From Function to Emotion: A Critical Essay on the History of Design Arguments.? The Design Journal. 6.2 (2003): 49-59.
Lambert, Susan. Design in the 20th Century: Form Follows Function? London: Victoria & Albert Museum, 1993.
Lees-Maffei, Grace and Rebecca Houze (eds). The Design History Reader. Oxford: Berg, 2010.
Sparke, Penny. An Introduction to Design and Culture in the Twentieth Century. London: Routledge, 1994.
Walker, John A. Design History and the History of Design. London: Pluto Press, 1989.
Woodham, Jonathan W. Twentieth-Century Design. Oxford: Oxford University Press, 1997.


ASSESSMENT METHODS AND CRITERIA

Semester RequirementsNumberPercentage of Grade (%)
Attendance / Participation 1 10
Homework Assignments 1 15
Presentation / Jury 1 15
Midterms / Oral Exams / Quizes 1 20
Final Exam 1 40
Total: 5 100


WORKLOAD

EventsCountDuration (Hours)Total Workload (hour)
Course Hours14342
Homework Assigments11212
Preparation for Presentation / Jury11212
Extra-Class Activities (reading,individiual work, etc.)10330
Midterms / Oral Exams / Quizes11010
Final Exam11616
Total Workload (hour):122


THE RELATIONSHIP BETWEEN COURSE LEARNING OUTCOMES (LO) AND PROGRAM QUALIFICATIONS (PQ)

# PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9
LO1                  
LO2                  
LO3                  
LO4                  
LO5                  
LO6                  
LO7