COURSE DESCRIPTION AND APPLICATION INFORMATION
| Course Name | Code | Semester | T+A+L (hour/week) | Type (C / O) | Local Credit | ECTS |
|---|---|---|---|---|---|---|
| Introduction to Design Management | IND 341 | Fall-Spring | 03+00+00 | Elective | 3 | 5 |
| Academic Unit: | Industrial Product Design |
| Mode of Delivery: | Face to face |
| Prerequisites: | None |
| Language of Instruction: | English |
| Level of Course Unit: | Undergraduate |
| Course Coordinator: | - - |
| Course Objectives: | Product design as a tool for competitiveness factor has gained importance as a strategic resource through the 20th century. Design is an important element in the differentiation between competing products. The objective of this course is to help students understand the context of design in a wider aspect through consumer needs and aspiration, market, corporate vision. |
| Course Contents: | The course is structured as to help students to explore the importance of design in a macro scale, exploring design as a part of a whole system of entrepreneurship, marketing, logistics, branding throughout case studies from different industries. The course on one hand helps coordinating the multidisciplinary structure of design and its contribution to the business world, as well as helps exploring contemporary issues such as innovation, branding, creative culture, design thinking, consumption, corporate decision mechanisms, corporate vision. Course materials consist of theoretical readings on the design management studies including various national and international case studies. |
| Learning Outcomes of the Course Unit (LO): |
|
| Planned Learning Activities and Teaching Methods: | Lectures, supported by slides Film screening Readings Field visits Invited lecturers (max. 3) A mid-term exam will be made with open reading materials. Every student will submit a research paper as a final exam via blackboard learning unit. The topic will focus on the design management processes on chosen corporate brand, company, and product or designer-design team. Students are assigned with readings, site observations and field trip due to the subject of the following week and are expected to be prepared for in-class discussions and critical questions on the material |
WEEKLY SUBJECTS AND RELATED PREPARATIONS
| Week | Subjects | Related Preperation |
|---|---|---|
| 1 | Introduction to the course: description of the course, the framework, expectations and suggestions | |
| 2 | Brief historical background of the evolution of ’design management’ | Film Screening: ‘Objectified’ Reading: DMI: 18 Views on the Definition of Design Management. Design Management Review, Vol. 9, No. 3, p. 14-19, 1998 |
| 3 | Design’ as a competitive advantage tool and its functions in various industries | Visit to a Design Gallery (Haaz): Notes on impressions and discussions in class. |
| 4 | Product Development Process and Design Management Systems: BS 700 | Visit to a corporate design brand retail shop (İKSV Design, Habitat, Mozaik): Notes on impressions and discussion in class. |
| 5 | Analyzing the consumer: reading SES Profiles | Visit to a mono-brand shop (swatch, samsonite): Notes on impressions and discussions in class. |
| 6 | Project Management #1 : Client Brief, design brief-creative brief | Announcement of the subject, context and the format of the research paper to be submitted as final exam. |
| 7 | Mid-term Exam | |
| 8 | Project Management #2 : project planning, process stages, timescales and deadlines, | Drafting exercise: project planning exercise to be applied on each student’s former semester project. |
| 9 | D 4P of marketing and continuity in design | |
| 10 | Design Driven Innovation | |
| 11 | Design Thinking: Harvard Business Review | Reading: Brown, Tim, 2008. Design Thinking, Harvard Business Review 85-92 |
| 12 | Managing design: Case study #1 | Italian Furniture Industry and the Kartell Case Study |
| 13 | Managing design: Case study #2 | IKEA: A Cultural Incubator |
| 14 | Managing design: Case study #3 | Thea by Viko |
At Kadir Has University, a Semester is 14 weeks; The weeks 15 and 16 are reserved for final exams.
REQUIRED AND RECOMMENDED READING
| Best, Kathryn. 2006. Design Management: Managing Design, Strategy, Process and Implementation. AVA Academia, Switzerland. Jerrard, Robert and Hands, David (Eds.) 2007. Design management: exploring fieldwork and applications. New York, NY: Routledge. |
OTHER COURSE RESOURCES
| Borja de Mozota, Brigitte. 2003. Design management: using design to built brand value and corporate innovation. New York, NY: Allworth Press: Design Management Institute. Borja de Mozota, Brigitte. 2005. Tasarım Yönetimi. MediaCat Kitapları, İstanbul. DMI: 18 Views on the Definition of Design Management. Design Management Review, Vol. 9, No. 3, p. 14-19, 1998 Er, Alpay, Er Özlem. 2010. Tasarım Yönetimi: Kapsam ve Uygulama. TÜSİAD Rekabet Stratejileri Dizisi, İstanbul Lippincott, Gorodon J. 1948. Design for Business. http://www.archive.org/details/designforbusines00lipprich Sebastian, Rizal. 2005. The Interface between Design and Management. Design Issues: Volume 21, Number 1 Winter 2005 Brown, Tim, 2008. Design Thinking, Harvard Business Review 85-92, www.hbr.org Design Management Institute www.dmi.org Design Management Review http://onlinelibrary.wiley.com/journal/10.1111/(ISSN)1948-7169 |
ASSESSMENT METHODS AND CRITERIA
| Semester Requirements | Number | Percentage of Grade (%) |
|---|---|---|
| Attendance / Participation | 1 | 5 |
| Extra-Class Activities (reading, individual study etc.) | 5 | 5 |
| Midterms / Oral Exams / Quizes | 1 | 40 |
| Final Exam | 1 | 50 |
| Total: | 8 | 100 |
WORKLOAD
| Events | Count | Duration (Hours) | Total Workload (hour) |
|---|---|---|---|
| Course Hours | 14 | 3 | 42 |
| Homework Assigments | 5 | 3 | 15 |
| Other Practices (seminar,studio critics,workshop, etc.) | 1 | 8 | 8 |
| Extra-Class Activities (reading,individiual work, etc.) | 10 | 2 | 20 |
| Midterms / Oral Exams / Quizes | 1 | 20 | 20 |
| Final Exam | 1 | 20 | 20 |
| Total Workload (hour): | 125 | ||
1 ECTS = 25 Hours Workload
THE RELATIONSHIP BETWEEN COURSE LEARNING OUTCOMES (LO) AND PROGRAM QUALIFICATIONS (PQ)
| # | PQ1 | PQ2 | PQ3 | PQ4 | PQ5 | PQ6 | PQ7 | PQ8 | PQ9 | PQ10 | PQ11 | PQ12 |
| LO1 | ||||||||||||
| LO2 | ||||||||||||
| LO3 | ||||||||||||
| LO4 | ||||||||||||
| LO5 | ||||||||||||
| LO6 |
Contribution: 1 Low, 2 Average, 3 High