| Academic Unit: |
Faculty of Communication |
| Mode of Delivery: |
Face to face |
| Prerequisites: |
None |
| Language of Instruction: |
English |
| Level of Course Unit: |
Undergraduate |
| Course Coordinator: |
- - |
| Course Lecturer(s): |
eylemy |
| Course Objectives: |
The students are expected to:
• Understand the influence and implications of social media platforms on our private lives, social change, and industries
• Design a social media campaign focused on a selected aspect among political focused, social cause, or profit oriented campaign. |
| Course Contents: |
This course explores the ways in which social media, and other digital technologies broadly, are integrated into different aspects of our lives. The course is divided into two primary topics: social change, social media and interpersonal relationships, and strategic use of social media. Along the way, we will explore the impact of social media on individuals, industries, and cultures, examining both conceptual and practical aspects of our changing information society. Students will design a social media campaign to have hands on experience on examining the affordances that various social media platforms have for various outcomes in context of advocacy, industry, and business sectors. |
| Learning Outcomes of the Course Unit (LO): |
- 1- Ability to discern the key characteristics of various social media platforms
- 2- Ability to critically discuss various influences of use of social media on private and public lives of individuals
- 3- Ability to critically engage with the debates on the positive and negative uses of social media use for private individuals
- 4- Ability to design a social media campaign for profit-based brands, social causes, political oriented groups, issue-based groups, non-governmental organizations
|
| Planned Learning Activities and Teaching Methods: |
The course consists of 2 modules. These are: 1. Social media, social change, and interpersonal relations 2. Strategic use of social media The assessment is divided into two modules. The first module is comprised of group presentation on a chosen topic (0), the second module is assessed on the basis of a social media campaign design conducted in groups on a chosen focus (p). Different weeks under the second module will be assessed separately to make up the 70% of the total course grade. |
| Week | Subjects | Related Preperation |
| 1 |
Orientation Week (Introduction and course plan) |
|
| 2 |
Module (I): Social Media, Social Change, and Interpersonal Relations: what is not social media? |
Class discussion on the characteristics of social media; exploring different social media platforms; forming groups for the assessment of Module 1 |
| 3 |
Module (I): Social Media, Social Change, and Interpersonal Relations: political uses |
Political uses of social media, Ted Talk, groups brainstorming for their group presentations. |
| 4 |
Module (I): Social Media, Social Change, and Interpersonal Relations: social change |
Case studies of the use of social media for social change (individual preparation), receiving feedback from the mentors on the group presentations |
| 5 |
Module (I): Social Media, Social Change, and Interpersonal Relations: interpersonal relations |
In-class group presentations |
| 6 |
Module (II): Strategic Use of Social Media: social media campaigns |
Selected readings & prepared for workshops |
| 7 |
Module (II): Strategic Use of Social Media: social media campaigns for causes |
Case studies; groups for Module 2 forming and brainstorming about the campaign topic. |
| 8 |
Module (II): Strategic Use of Social Media: social media campaigns for social causes |
Sector mentors discussing best practices of social media campaigns for social causes |
| 9 |
Module (II): Strategic Use of Social Media: strategy planning |
Individual readings on strategy planning of social media campaigns; groups finalizing their campaign area and topic |
| 10 |
Module (II): Strategic Use of Social Media: ideation and competition in social media campaigns |
Groups presenting their ideation and competition analyses in class; receiving feedback from academic mentors and peer review |
| 11 |
Module (II): Strategic Use of Social Media: audience research |
Groups presenting their audience research findings in class; receiving feedback from academic mentors and peer review |
| 12 |
Module (II): Strategic Use of Social Media: strategy |
Groups presenting their strategies for their social media campaigns |
| 13 |
Presentations |
Groups presenting all parts of their campaigns, including creative solutions to sector mentors and academic mentors. |
| 14 |
Review Week |
|
At Kadir Has University, a Semester is 14 weeks; The weeks 15 and 16 are reserved for final exams.
THE RELATIONSHIP BETWEEN COURSE LEARNING OUTCOMES (LO) AND PROGRAM QUALIFICATIONS (PQ)
| # |
PQ1 |
PQ2 |
PQ3 |
PQ4 |
PQ5 |
PQ6 |
PQ7 |
PQ8 |
PQ9 |
| LO1 |
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| LO2 |
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| LO3 |
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| LO4 |
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Contribution: 1 Low, 2 Average, 3 High
