COURSE DESCRIPTION AND APPLICATION INFORMATION

Course Name Code Semester T+A+L (hour/week) Type (C / O) Local Credit ECTS
Strategic Planning INE 422 Spring 03+00+00 Elective 3 6
Academic Unit: Industrial Engineering
Mode of Delivery: Face to face
Prerequisites: No
Language of Instruction: English
Level of Course Unit: Undergraduate
Course Coordinator: - -
Course Objectives: This course captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.
Course Contents: Chapter 1: The Nature of Strategic Management Chapter 2: The Business Vision and Mission Chapter 3: The External Assessment Chapter 4: The Internal Assessment Chapter 5: Strategies in Action Chapter 6: Strategy Analysis and Choice Chapter 7: Implementing Strategies: Management and Operations Issues Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues Chapter 9: Strategy Review, Evaluation, and Control Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability Chapter 11: Global/International Issues Review and Questions?
Learning Outcomes of the Course Unit (LO):
  • 1- To introduce the concepts of strategic management process.
  • 2- Learn how to generate strategies and evaluation process
  • 3- Learn how to implement strategies chosen.
  • 4- Learn how to evaluate strategies implemented.
  • 5- To complete an industrial project
Planned Learning Activities and Teaching Methods: Lecture notes (powerpoint slides), book and cases.


WEEKLY SUBJECTS AND RELATED PREPARATIONS

WeekSubjectsRelated Preperation
1 The Nature of Strategic Management
2 The Business Vision and Mission
3 The External Assessment
4 The Internal Assessment
5 Strategies in Action
6 Strategy Analysis and Choice
7 Strategy Analysis and Choice
8 Implementing Strategies: Management and Operations Issues
9 Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
10 Strategy Review, Evaluation, and Control
11 Strategy Review, Evaluation, and Control
12 Business Ethics/Social Responsibility/Environmental Sustainability
13 Business Ethics/Social Responsibility/Environmental Sustainability
14 Global/International Issues


REQUIRED AND RECOMMENDED READING

Strategic Management: Concepts, 13/E, Fred R. David, Francis Marion University, ISBN-10:0136120997, ISBN-13: 9780136120995, Prentice Hall, 2011, 384 pp.


OTHER COURSE RESOURCES



ASSESSMENT METHODS AND CRITERIA

Semester RequirementsNumberPercentage of Grade (%)
Project 1 50
Final Exam 1 50
Total: 2 100


WORKLOAD

EventsCountDuration (Hours)Total Workload (hour)
Course Hours14342
Project15050
Final Exam15050
Total Workload (hour):142


THE RELATIONSHIP BETWEEN COURSE LEARNING OUTCOMES (LO) AND PROGRAM QUALIFICATIONS (PQ)

# PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11
LO1                      
LO2                      
LO3                      
LO4                      
LO5