COURSE DESCRIPTION AND APPLICATION INFORMATION

Course Name Code Semester T+A+L (hour/week) Type (C / O) Local Credit ECTS
Production Project VCD 429 Spring 01+04+00 Elective 3 6
Academic Unit: Faculty of Communication
Mode of Delivery: Face to face
Prerequisites: None
Language of Instruction: English
Level of Course Unit: Undergraduate
Course Coordinator: - -
Course Objectives: The students are expected to:
• Develop and present a design-based practical project of production design
• Implement research skills for academic or market/industry research
• Enhance and apply skills gained in project management
• Apply skills gained in text and multimedia production
• Participate in teamwork
• Prepare a research report or a multi-media project portfolio
• Advance presentation skills
• Apply skills and knowledge gained in their studies to real-world cases in collaboration with mentors from industry/academia
Course Contents: This course aims to provide students, with knowledge and skills of the stages of designing and implementing a production project for designers in collaboration with their supervisors or mentors from relevant advertisement or campaigning sector or event management industry.
Learning Outcomes of the Course Unit (LO):
  • 1- Develop an independent collaborative project,
  • 2- Produce a deliverable for graduation portfolios,
  • 3- Manage projects,
  • 4- Work in teams,
  • 5- Develop skills for professional presentation of projects in English.
Planned Learning Activities and Teaching Methods: The course consists of a combination of readings, seminar, case study analysis, strategy building and production workshops. Readings and seminars: The supervisor/mentor for each project will deliver seminars and provide students relevant reading material for developing a research project idea. The student and the supervisor/mentor will discuss ideas and the readings assigned for each week during seminars. The students are expected to come to class having read the texts. Case Studies: The student and the mentor will consider certain case studies when developing the research strategy or the strategy for multi-media production, social media or market research strategy. Workshops: Students are encouraged to participate in workshops that will be conducted in collaboration with industry experts who will act as mentors for analyzing co-creating real-world case studies of production design.


WEEKLY SUBJECTS AND RELATED PREPARATIONS

WeekSubjectsRelated Preperation
1 Introduction to the course
2 (Phase I: Preparation) Workshop – Project management Workshop readings
3 (Phase I: Preparation) Meeting with supervisors Development of a project idea
4 (Phase I: Preparation) Conceptualizing Research: Meaningful and Creative Idea. Development of a project idea
5 (Phase I: Preparation) Project idea preparation Class discussions/ presentations.
6 (Phase II: Design) Project preparation Class discussions/ presentations.
7 (Phase II: Design) Project preparation Class discussions/ presentations.
8 (Phase III: Pilot Practice) Project design
9 (Phase III: Pilot Practice) Approval of project designs
10 (Phase IV: Implementation) Project implementation
11 (Phase IV: Implementation) Project implementation Class discussions/ presentations.
12 (Phase IV: Implementation) Project implementation Class discussions/ presentations.
13 Final Project Research Presentations Class discussions/ presentations.
14 Presentations


REQUIRED AND RECOMMENDED READING

All the required/recommended readings will be provided in the form of digital/reserve course reader (available at KHASLearn and/or KHAS Information Center.)


OTHER COURSE RESOURCES



ASSESSMENT METHODS AND CRITERIA

Semester RequirementsNumberPercentage of Grade (%)
Attendance / Participation 14 10
Practice / Exercise 2 10
Project 4 50
Presentation / Jury 4 30
Total: 24 100


WORKLOAD

EventsCountDuration (Hours)Total Workload (hour)
Course Hours14342
Practice / Exercise248
Project41560
Preparation for Presentation / Jury41040
Total Workload (hour):150


THE RELATIONSHIP BETWEEN COURSE LEARNING OUTCOMES (LO) AND PROGRAM QUALIFICATIONS (PQ)

# PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11
LO1                      
LO2                      
LO3                      
LO4                      
LO5