Course Name | Code | Semester | T+A+L (hour/week) | Type (C / O) | Local Credit | ECTS |
---|---|---|---|---|---|---|
Production Project | VCD 429 | Spring | 01+04+00 | Elective | 3 | 6 |
Academic Unit: | Faculty of Communication |
Mode of Delivery: | Face to face |
Prerequisites: | None |
Language of Instruction: | English |
Level of Course Unit: | Undergraduate |
Course Coordinator: | - - |
Course Objectives: | The students are expected to:
• Develop and present a design-based practical project of production design • Implement research skills for academic or market/industry research • Enhance and apply skills gained in project management • Apply skills gained in text and multimedia production • Participate in teamwork • Prepare a research report or a multi-media project portfolio • Advance presentation skills • Apply skills and knowledge gained in their studies to real-world cases in collaboration with mentors from industry/academia |
Course Contents: | This course aims to provide students, with knowledge and skills of the stages of designing and implementing a production project for designers in collaboration with their supervisors or mentors from relevant advertisement or campaigning sector or event management industry. |
Learning Outcomes of the Course Unit (LO): |
|
Planned Learning Activities and Teaching Methods: | The course consists of a combination of readings, seminar, case study analysis, strategy building and production workshops. Readings and seminars: The supervisor/mentor for each project will deliver seminars and provide students relevant reading material for developing a research project idea. The student and the supervisor/mentor will discuss ideas and the readings assigned for each week during seminars. The students are expected to come to class having read the texts. Case Studies: The student and the mentor will consider certain case studies when developing the research strategy or the strategy for multi-media production, social media or market research strategy. Workshops: Students are encouraged to participate in workshops that will be conducted in collaboration with industry experts who will act as mentors for analyzing co-creating real-world case studies of production design. |
Week | Subjects | Related Preperation |
---|---|---|
1 | Introduction to the course | |
2 | (Phase I: Preparation) Workshop – Project management | Workshop readings |
3 | (Phase I: Preparation) Meeting with supervisors | Development of a project idea |
4 | (Phase I: Preparation) Conceptualizing Research: Meaningful and Creative Idea. | Development of a project idea |
5 | (Phase I: Preparation) Project idea preparation | Class discussions/ presentations. |
6 | (Phase II: Design) Project preparation | Class discussions/ presentations. |
7 | (Phase II: Design) Project preparation | Class discussions/ presentations. |
8 | (Phase III: Pilot Practice) Project design | |
9 | (Phase III: Pilot Practice) Approval of project designs | |
10 | (Phase IV: Implementation) Project implementation | |
11 | (Phase IV: Implementation) Project implementation | Class discussions/ presentations. |
12 | (Phase IV: Implementation) Project implementation | Class discussions/ presentations. |
13 | Final Project Research Presentations | Class discussions/ presentations. |
14 | Presentations |
All the required/recommended readings will be provided in the form of digital/reserve course reader (available at KHASLearn and/or KHAS Information Center.) |
Semester Requirements | Number | Percentage of Grade (%) |
---|---|---|
Attendance / Participation | 14 | 10 |
Practice / Exercise | 2 | 10 |
Project | 4 | 50 |
Presentation / Jury | 4 | 30 |
Total: | 24 | 100 |
Events | Count | Duration (Hours) | Total Workload (hour) |
---|---|---|---|
Course Hours | 14 | 3 | 42 |
Practice / Exercise | 2 | 4 | 8 |
Project | 4 | 15 | 60 |
Preparation for Presentation / Jury | 4 | 10 | 40 |
Total Workload (hour): | 150 |
# | PQ1 | PQ2 | PQ3 | PQ4 | PQ5 | PQ6 | PQ7 | PQ8 | PQ9 | PQ10 | PQ11 |
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LO3 | |||||||||||
LO4 | |||||||||||
LO5 |