COURSE DESCRIPTION AND APPLICATION INFORMATION
| Course Name | Code | Semester | T+A+L (hour/week) | Type (C / O) | Local Credit | ECTS |
|---|---|---|---|---|---|---|
| Public Diplomacy and Nation Branding | PUB 210 | Spring | 03+00+00 | Elective | 3 | 6 |
| Academic Unit: | Public Relations and Information |
| Mode of Delivery: | Face to face |
| Prerequisites: | None |
| Language of Instruction: | English |
| Level of Course Unit: | Undergraduate |
| Course Coordinator: | - - |
| Course Objectives: | Students are expected to: - to develop theoretical skills to evaluate the concept of public and diplomacy separately and together - to examine the use of public relations techniques in international relations and compare public diplomacy and public relations - to understand the influence of the media environment and information technology on public diplomacy - to understand and evaluate the new trends and research topics in public diplomacy - to understand the range and variety of public diplomacy cases and practices, and their impacts on a global level |
| Course Contents: | This course introduces the concept of public diplomacy and gives a broad overview of the concept through particular cases on a global scale. First, we study the concept of public through some sociological theories and then we study the concept of diplomacy in political science. Second, we try to understand the coming together of those two concepts and their various implications. Third, after giving an overview of the concept of public diplomacy, we look at its applications and practices in various histories and geographies. Finally, in this course we try to understand the role of public relations in diplomacy and the differences between public relations, public diplomacy and nation branding. |
| Learning Outcomes of the Course Unit (LO): |
|
| Planned Learning Activities and Teaching Methods: | Lectures (with audio/visual material) Seminars (interactive student engagement via in-class exercises and small group discussions) Workshops (group presentations and practices) |
WEEKLY SUBJECTS AND RELATED PREPARATIONS
| Week | Subjects | Related Preperation |
|---|---|---|
| 1 | Introduction to the course and syllabus | Syllabus |
| 2 | What is public? What is diplomacy? | Course Reader w2 |
| 3 | The rise of public diplomacy | Course Reader w3 |
| 4 | Hard power and Soft power | Course Reader w4 |
| 5 | Intercultural communication | Course Reader w5 |
| 6 | The importance of communication in public diplomacy | Course Reader w6 |
| 7 | Public diplomacy, public relations and propaganda | Course Reader w7 |
| 8 | Introduction to nation branding | Course Reader w8 |
| 9 | Public diplomacy and nation branding strategies worldwide Case I | Course Reader w9 |
| 10 | Public diplomacy and nation branding strategies worldwide Case II | Course Reader w10 |
| 11 | Public diplomacy and nation branding strategies worldwide Case III | Course Reader w11 |
| 12 | Student Presentations | |
| 13 | Student Presentations | |
| 14 | Final review of the topics and discussion |
At Kadir Has University, a Semester is 14 weeks; The weeks 15 and 16 are reserved for final exams.
REQUIRED AND RECOMMENDED READING
| --- Anholt, Simon (2002) “What is a Nation Brand?” Superbrand. --- Aronczyk, Melissa (2013) Branding the Nation: The Global Business of National Identity. Oxford University Press: Oxford. --- Fan, Ying (2006) “Branding the Nation: What is being branded?” Journal of Vacation Marketing, 12(1), pp. 5-14. --- Gloria, Fafiolu (2013) “Nollywood: A Viable Vehicle of Public Diplomacy in Nigeria” New Media and Mass Communication, Vol. 11, 21-24. --- Kaneva, Nadia (2016) “Nation Branding and Commercial Nationalism: Notes for a Materialist Critique.” In Commercial Nationalism: Selling the Nation and Nationalizing the Sell, Zala Volcic and Mark Andrejevic (eds). London: Palgrave. --- Knott, B & Ianjones, A. F. (2013) «The Nation-Branding Legacy of the 2010 FIFA World Cup for South Africa» Journal of Hospitality Marketing & Management, 22: 569–595. --- Nuttavuthisit, Krittinee (2007) “Branding Thailand: Correcting the negative image of sex tourism.” Place Branding and Public Diplomacy, 3(1), pp. 21-30. --- Nye, Joseph S. (2004) Soft Power: The Means to Success in World Politics. New York: Public Affairs. --- Public Diplomacy Magazine, issue 11 (Gastrodiplomacy), Winter 2014. http://www.publicdiplomacymagazine.com/gastrodiplomacy/ --- Ruddy, Braden (2011) “Hearts, minds, and stomachs: Gastrodiplomacy and the potential of national cuisine in changing public perceptions of national image.” Public Diplomacy Magazine, 11(winter), pp. 29-32. --- Snow, Nancy and Taylor, Philip M. (eds) (2009) Routledge Handbook of Public Diplomacy. New York: Routledge. --- Szondi, Gyorgy (2008) “Public Diplomacy and Nation Branding: Conceptual Similarities and Differences.” Discussion Papers in Diplomacy, Virginie Duthoit & Ellen Huijgh (eds). Netherlands Institute of International Relations ‘Clingendael’. --- Turner, Graeme (2016) “Setting the Scene for Commercial Nationalism: The Nation, the Market, and the Media.” In Commercial Nationalism: Selling the Nation and Nationalizing the Sell, Zala Volcic and Mark Andrejevic (eds). London: Palgrave --- Wulff, Helena (2015) “Ways of seeing Ireland's green.” The Senses and Society, 8(2), pp. 233-239. --- Zhang, Juyan (2015) “The Foods of the Worlds: Mapping and Comparing Contemporary Gastrodiplomacy Campaigns.” International Journal of Communication, 9, pp. 568-591. |
OTHER COURSE RESOURCES
ASSESSMENT METHODS AND CRITERIA
| Semester Requirements | Number | Percentage of Grade (%) |
|---|---|---|
| Attendance / Participation | 11 | 10 |
| Project | 1 | 40 |
| Presentation / Jury | 1 | 20 |
| Midterms / Oral Exams / Quizes | 1 | 30 |
| Total: | 14 | 100 |
WORKLOAD
| Events | Count | Duration (Hours) | Total Workload (hour) |
|---|---|---|---|
| Course Hours | 14 | 3 | 42 |
| Project | 1 | 30 | 30 |
| Preparation for Presentation / Jury | 1 | 20 | 20 |
| Extra-Class Activities (reading,individiual work, etc.) | 10 | 4 | 40 |
| Midterms / Oral Exams / Quizes | 1 | 18 | 18 |
| Total Workload (hour): | 150 | ||
1 ECTS = 25 Hours Workload
THE RELATIONSHIP BETWEEN COURSE LEARNING OUTCOMES (LO) AND PROGRAM QUALIFICATIONS (PQ)
| # | PQ1 | PQ2 | PQ3 | PQ4 | PQ5 | PQ6 | PQ7 | PQ8 | PQ9 | PQ10 | PQ11 | PQ12 |
| LO1 | ||||||||||||
| LO2 | ||||||||||||
| LO3 | ||||||||||||
| LO4 | ||||||||||||
| LO5 |
Contribution: 1 Low, 2 Average, 3 High