COURSE DESCRIPTION AND APPLICATION INFORMATION

Course Name Code Semester T+A+L (hour/week) Type (C / O) Local Credit ECTS
Basic Principles in Design II IND 102 Spring 02+04+00 Compulsory 4 6
Academic Unit: Industrial Design
Mode of Delivery: Face to face
Prerequisites: No
Language of Instruction: English
Level of Course Unit: Undergraduate
Course Coordinator: - -
Course Objectives: This course aims to provide students with a comprehensive understanding of the principles and the elements of design. Through hands-on practice in a multidisciplinary environment, the students will gain an understanding of the creative and experimental process of developing ideas. They will obtain the skills to communicate their ideas and projects through visual, oral, and written presentations.
Course Contents: The course focuses on the elements and the principles of basic design. The students will employ the principles of design in developing short projects with the themes of biomimicry, deconstruction and kinetics. Participatory and collaborative approaches to address environmental and contextual issues in relation to design problems will be employed.
Learning Outcomes of the Course Unit (LO):
  • 1- Apply advanced design principles in projects with an emphasis on modularity, efficiency, and sustainability.
  • 2- Integrate visual and structural elements to develop compositions that consider mass production constraints and material properties.
  • 3- Utilize design thinking methodologies to iteratively explore, test, and refine design solutions through trial-and-error applications.
  • 4- Evaluate how design form, function, and making processes interact in the context of real-world applications.
  • 5- Analyze the environmental and sustainable implications of design choices in relation to material use, process efficiency, and lifecycle impact.
  • 6- Communicate design concepts effectively through visual, oral, and written presentations, with a critical understanding of their feasibility and relevance.
Planned Learning Activities and Teaching Methods: - Lectures supported by slides, visuals - Theoretical knowledge - Discussion based learning - Project based learning


WEEKLY SUBJECTS AND RELATED PREPARATIONS

WeekSubjectsRelated Preperation
1 Introduction to the course. Documentary film related to basic design - critics & discussions Ice-braker in-class exercise: 'Your name as a composition'
2 Modularity & Adaptability Interchangeable components, Expandability and upgradability, Multi-functionality and flexibility
3 Manufacturing & Mass Producibility Standardization vs. customization, Design for manufacturability, Efficient material usage, Cost-effective production techniques
4 From Composition to Function Moving beyond static compositions: how form serves function; Objects as systems, not just shapes; The interplay of visual order and usability
5 DESIGNING IN CONTEXT , SPACE AS DESIGN ELEMENT Products live in an environment—how does context affect perception?
6 Aesthetics & Form Language Visual harmony and proportions; Materiality and tactile experience; Emotional and cultural resonance
7 Object as Story, Design as storytelling Meaning beyond function: what objects communicate; Memory, culture, and emotional connections in form; How everyday objects reflect societal values
8 Color theory, color Wheel, color schemes,color in design
9 Interaction & Implied Motion Objects that invite touch and engagement; How form suggests movement or function; Static objects that feel dynamic
10 Order & Complexity, Less is more! / Less is a bore! When is simplicity better? When does complexity add meaning?; Chaos vs. control: when to break the grid; Layering of information in design
11 Sustainability & Environmental Responsibility Eco-friendly materials and processes; Circular economy ; Sustainable product life cycle; Energy efficiency; Biodegradability and recyclability
12 Design as problem solving, design thinking
13 Thinking alternatively, trial and error!
14 10 principles of design by Dieter Rams


REQUIRED AND RECOMMENDED READING

Personal lecture notes and visual presentations of the lecturer.
David A. LAUER, Stephen PENTAK, Design Basics, Cengage Learning; 9th edition, 2015


OTHER COURSE RESOURCES

- Claudia Betti and Teel Sale, Drawing: A Contemporary Approach, Harcourt Brace College Publishers, 1995
- Rudolf Arnheim, Visual Thinking, University of California Press; Second Edition, 2004
- D.K. CHING, Design Drawing, John Wiley & Sons, Inc., 2010
- Lucy Alexander and Timothy Meara, CSM Foundation: Key Lessons in Art and Design, Ilex Press, 2019
- Johannes Itten, Design and Form: Basic Course at the Bauhaus and Later, Wiley, Revised edition, 1975


ASSESSMENT METHODS AND CRITERIA

Semester RequirementsNumberPercentage of Grade (%)
Attendance / Participation 14 20
Practice / Exercise 7 50
Homework Assignments 7 30
Total: 28 100


WORKLOAD

EventsCountDuration (Hours)Total Workload (hour)
Course Hours14684
Practice / Exercise14342
Homework Assigments7428
Final Exam166
Total Workload (hour):160


THE RELATIONSHIP BETWEEN COURSE LEARNING OUTCOMES (LO) AND PROGRAM QUALIFICATIONS (PQ)

# PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11 PQ12 PQ13
LO1                          
LO2                          
LO3                          
LO4                          
LO5                          
LO6