| Academic Unit: |
Business Administration |
| Mode of Delivery: |
Face to face |
| Prerequisites: |
None |
| Language of Instruction: |
English |
| Level of Course Unit: |
Undergraduate |
| Course Coordinator: |
- - |
| Course Objectives: |
This course is designed to help students develop into strategic marketers capable of crafting, advocating for, and implementing comprehensive marketing plans. By integrating theoretical foundations with practical applications, the course aims to build skills necessary for creating long-term, sustainable business growth through strategic marketing. |
| Course Contents: |
This course offers a comprehensive exploration of marketing principles and strategies, emphasizing practical applications through case studies, discussions, and real-life examples. Key topics include the role of marketing in today’s businesses, development of marketing strategies and plans, consumer behavior analysis and market segmentation, building and managing brand equity, product positioning and service design strategies, and critical analysis of contemporary academic research in marketing. |
| Learning Outcomes of the Course Unit (LO): |
- 1- Understand core marketing concepts and apply them to real-world scenarios.
- 2- Develop and implement marketing strategies tailored to diverse business contexts.
- 3- Analyze consumer markets and behavior to identify business opportunities.
- 4- Build and sustain brand equity and effective market positioning.
- 5- Collaborate effectively in teams to engage in interactive discussions.
- 6- Present and critically evaluate contemporary academic research in marketing.
|
| Planned Learning Activities and Teaching Methods: |
• Interactive Lectures: To introduce and explain key marketing concepts and strategies. • Group Presentations: Students will research, analyze and present recent marketing topics based on academic papers, integrating videos, examples, and discussions. • Case Studies and Exercises: Real-world scenarios will be analyzed and discussed to enhance practical understanding. • In-Class Quizzes and Discussions: Opportunities for real-time feedback and knowledge application. • Self-Study and Assignments: Encouraged through guided reading from recommended texts and academic papers. |
At Kadir Has University, a Semester is 14 weeks; The weeks 15 and 16 are reserved for final exams.
THE RELATIONSHIP BETWEEN COURSE LEARNING OUTCOMES (LO) AND PROGRAM QUALIFICATIONS (PQ)
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PQ10 |
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| LO3 |
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| LO5 |
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| LO6 |
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Contribution: 1 Low, 2 Average, 3 High
