COURSE DESCRIPTION AND APPLICATION INFORMATION
| Course Name | Code | Semester | T+A+L (hour/week) | Type (C / O) | Local Credit | ECTS |
|---|---|---|---|---|---|---|
| Visual Merchandising and Retail Design | IAR 447 | Spring | 03+00+00 | Elective | 3 | 5 |
| Academic Unit: | Interior and Environmental Design |
| Mode of Delivery: | Face to face |
| Prerequisites: | - |
| Language of Instruction: | English |
| Level of Course Unit: | Undergraduate |
| Course Coordinator: | - - |
| Course Objectives: | The aim of this course is; • to learn the design of the commercial spaces, • to design a stand and shopwindow according to the concept, • to learn the use of materials, colors, lighting.. in commercial spaces, • to create a perception in a limited space, • to be able to design according to brand identity • to get information on similar subjects. |
| Course Contents: | What is visual merchandising, visual merchandising in retail space designs, customer shopping psychology and physiology, use of 5 senses in merchandising, basic rules of visual merchandising; first impression and perception in the store, the use of geometry in visual merchandising, the meanings and functional use of colors, lighting, material use and their effects on shopping, creativity and functionality in shopwindow and mannequin arrangements, product placement systematics, various display elements and areas, principles of creating customer traffic, brand-visual merchandising relationship, changing retail trends and their effects on visual merchandising. |
| Learning Outcomes of the Course Unit (LO): |
|
| Planned Learning Activities and Teaching Methods: | Lectures, group projects, presentations, in-class exercises |
WEEKLY SUBJECTS AND RELATED PREPARATIONS
| Week | Subjects | Related Preperation |
|---|---|---|
| 1 | • Introduction to the course. • Terminology: commercial, retail, shop, exhibitions, stands, brand, identity, shopwindow • History of commercial spaces | - |
| 2 | • Branding and identity • Retail sectors • Exhibition graphics: Typography, graphics and communication, graphic production, navigation | Searching and analysing sectors and brands |
| 3 | • Retail sites • Retail Exhibitions: Expos, commercial exhibitions | • Searching and analysing the fairs • Individual projects |
| 4 | • The retail environment • HW 1 presentation: Analysis of sample stand design | • Searching and analysing the fairs • Individual projects |
| 5 | Space allocation and elements of stands | Individual projects |
| 6 | SUBMISSION AND PRESENTATION: Brand identity and fair stand/kiosk | Submissions |
| 7 | • Shopping and showcase design history • The role of showcase design in sales • Purpose of showcase design • Showcase design types | Searching and analysing shopwindow design |
| 8 | • HW 2 presentation: Analysis of sample shopwindow design • Factors affecting visual theme in shop window design • Factors affecting the composition in the showcase • Main characteristic features in showcase • The main features of the product composition | Individual projects |
| 9 | • Simplicity in shop window design • Colors, material, lighting, graphics in showcase design | Individual projects |
| 10 | SUBMISSION AND PRESENTATION: Shopwindow design with 3 alternatives | Submissions |
| 11 | • Methods of organising space -Principles of retail organisation -Merchandising -Service and ancillary space • Studio Work, desk critics | Individual projects |
| 12 | • Design detail: Material, color, lighting • Studio Work, desk critics | Individual projects |
| 13 | • Design detail -Fixtures and fittings • Studio Work, desk critics | Individual projects |
| 14 | Studio Work, desk critics | Individual projects |
At Kadir Has University, a Semester is 14 weeks; The weeks 15 and 16 are reserved for final exams.
REQUIRED AND RECOMMENDED READING
| • Bayraktar, A. (2011). Görsel Mağazacılıkta Vitrinlerin Önemi; Beta Basım Yayım. • Georgi, W., Moreno, S. (2019). Powershop 6: Retail Design Now. Frame Publishers. • Lasc, A. I., Lara-Betancourt, P., Petty, M. M. (2018). Architectures of Display: Department Stores and Modern Retail. Routledge. • Locker, P. (2010). Basics Interior Design 02: Exhibition Design. AVA Publishing. • Locker, P. (2013). İç mekan tasarımında stant tasarımı ve sergileme (S. Haskatar (Ed.)). Literatür Yayınları. • Mesher, L. (2010). Basics Interior Design 01: Retail Design. AVA Publishing. • Mesher, L. (2013). İç mekan tasarımında mağaza tasarımı. Literatür Yayınları. • Moreno, S. (2005). Forefront: The Culture of Shop Window Design. Birkhäuser. • Soto, P. (2004). Shop Window Design. Avedition. |
OTHER COURSE RESOURCES
ASSESSMENT METHODS AND CRITERIA
| Semester Requirements | Number | Percentage of Grade (%) |
|---|---|---|
| Homework Assignments | 2 | 10 |
| Presentation / Jury | 2 | 50 |
| Final Exam | 1 | 40 |
| Total: | 5 | 100 |
WORKLOAD
| Events | Count | Duration (Hours) | Total Workload (hour) |
|---|---|---|---|
| Project | 2 | 10 | 20 |
| Preparation for Presentation / Jury | 2 | 30 | 60 |
| Final Exam | 1 | 45 | 45 |
| Total Workload (hour): | 125 | ||
1 ECTS = 25 Hours Workload
THE RELATIONSHIP BETWEEN COURSE LEARNING OUTCOMES (LO) AND PROGRAM QUALIFICATIONS (PQ)
| # | PQ1 | PQ2 | PQ3 | PQ4 | PQ5 | PQ6 | PQ7 | PQ8 | PQ9 | PQ10 | PQ11 | PQ12 |
| LO1 | ||||||||||||
| LO2 | ||||||||||||
| LO3 | ||||||||||||
| LO4 |
Contribution: 1 Low, 2 Average, 3 High