| Academic Unit: |
Public Relations and Information |
| Mode of Delivery: |
Face to face |
| Prerequisites: |
None |
| Language of Instruction: |
English |
| Level of Course Unit: |
Undergraduate |
| Course Coordinator: |
- - |
| Course Objectives: |
The students are expected to:
• Identify major social, political, and economic fields of communication as they relate to public relations in Turkey
• Draw critical connections between the historical social and political issues and the contemporary public relations practice in Turkey
• Develop a sustaining habit of following local and global news from a critical perspective. |
| Course Contents: |
Communication professionals must have systematic knowledge about social and political issues both on a national and a global scale. Knowledge of social and demographic structure, political economy, social psychology, and cultural texture of the society is essential for designing and executing effective communication campaigns and action plans. Surveying such domains with critical attention on gender, youth cultures, civil society, media, and polarization in Turkish society, this course is composed of three modules: Identities, Media culture, and Civil society. Each module lasts three to four weeks with a particular group project at the end. The themes of the modules are selected to cover such distinct domains of communication practice as campaign design, political communication, or communication for social good, among others. In the first module, we discuss various issues of identity constructions in various contexts with a special emphasis on history. The second module focuses on diverse aspects of media culture from misinformation to the political economy of news media and to the infotainment industry. The final module will focus on civil society as a domain of communication. |
| Learning Outcomes of the Course Unit (LO): |
- 1- Ability to learn about basic social and political issues of Turkey.
- 2- Ability to define major problem areas, their dynamics and solutions to these problems in contemporary society.
- 3- Ability to debate the relevance of PR discipline regarding these issues and problems.
- 4- Ability to bolster creativity through analysing respective PR activities.
- 5- Ability to distinguish major actors and players of contemporary PR as a field.
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| Planned Learning Activities and Teaching Methods: |
Teaching methods include lectures (with audio/visual material) and seminars (interactive student engagement via in-class exercises and small group discussions with Q&As). Three project works will enable students to evaluate each module. |
| Week | Subjects | Related Preperation |
| 1 |
Orientation Week (Introduction and course plan) |
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| 2 |
Social and political lens: A moment in history |
Selected readings |
| 3 |
Framing Youth: Definitions and Ambiguities I |
Selected readings |
| 4 |
Framing Youth: Definitions and Ambiguities II |
Selected readings |
| 5 |
Project Work I |
Selected readings |
| 6 |
Mediascape, Media Ownership Monitoring |
Selected readings |
| 7 |
Discrimination: Representation and Patterns |
Selected readings |
| 8 |
Infotainment Society, Reality TV, and Dizis |
Selected readings |
| 9 |
Project work II |
Selected readings & oral presentation about the module |
| 10 |
Understanding civil society |
Selected readings |
| 11 |
The Evolution of the Civil Society I |
Selected readings |
| 12 |
The Evolution of the Civil Society II |
Selected readings |
| 13 |
Project work III |
Selected readings & oral presentation about the module |
| 14 |
Review Week |
|
At Kadir Has University, a Semester is 14 weeks; The weeks 15 and 16 are reserved for final exams.
THE RELATIONSHIP BETWEEN COURSE LEARNING OUTCOMES (LO) AND PROGRAM QUALIFICATIONS (PQ)
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PQ2 |
PQ3 |
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PQ5 |
PQ6 |
PQ7 |
PQ8 |
PQ9 |
PQ10 |
PQ11 |
| LO1 |
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| LO2 |
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| LO3 |
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| LO4 |
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| LO5 |
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Contribution: 1 Low, 2 Average, 3 High
