COURSE DESCRIPTION AND APPLICATION INFORMATION
| Course Name | Code | Semester | T+A+L (hour/week) | Type (C / O) | Local Credit | ECTS |
|---|---|---|---|---|---|---|
| Issues in Digital PR | PUB 306 | Spring | 03+00+00 | Elective | 3 | 6 |
| Academic Unit: | Faculty of Communication |
| Mode of Delivery: | Face to face |
| Prerequisites: | None |
| Language of Instruction: | English |
| Level of Course Unit: | Undergraduate |
| Course Coordinator: | - - |
| Course Objectives: | The students are expected to:
• Develop and present a research or a research-based practical project idea throughout the semester based on digital PR • Implement research skills for academic or market/industry research on digital PR • Enhance and apply skills gained in project management • Apply skills gained in text and multimedia production • Participate in team work • Prepare a research report or a multi-media project portfolio • Advance presentation skills • Apply skills and knowledge gained in their studies to real-world cases in collaboration with mentors from industry/academia |
| Course Contents: | This course aims to analyze and measure digital PR practices focusing on digital campaigning. The course will have two parallel streams: the first one will be focusing more on conceptual discussions around social campaigning, the pros and cons of social media and the variety of tools available for social media. These include social media metrics, measurement tools, search engine optimization, data mining for social media, web design, and digital mapping. The second stream, on the other hand, has a practical aspect, which requires students to design a social campaign via use of social media. |
| Learning Outcomes of the Course Unit (LO): |
|
| Planned Learning Activities and Teaching Methods: | The course consists of a combination of readings, seminar, case study analysis, strategy building and production workshops. Seminars and discussion: The supervisor/mentor for each project will deliver seminars and discussion sessions and they will also provide students relevant reading material for developing and implementing a research project idea. The student and the supervisor/mentor will discuss ideas and the readings assigned for each week during seminars. The students are expected to come to class having read the texts. Case Study: The student and the mentor will identify a case when developing the research strategy or the strategy for multi-media production, social media or market research strategy. |
WEEKLY SUBJECTS AND RELATED PREPARATIONS
| Week | Subjects | Related Preperation |
|---|---|---|
| 1 | Orientation Week (Introduction and course plan) | |
| 2 | Phase (I): Project Ideas: Workshop – Project management I | Workshop readings |
| 3 | Phase (I): Project Ideas: Workshop – Project management II | Workshop readings |
| 4 | Phase (I): Project Ideas: Conceptualizing digital campaigning | Development of a project idea |
| 5 | Phase (I): Project Ideas: Project idea preparation | Class discussions/ presentations. |
| 6 | Phase (II): Project Preparation and Design: Digital campaigning project preparation | Class discussions/ presentations. |
| 7 | Phase (II): Project Preparation and Design: Project preparation | Class discussions/ presentations. |
| 8 | Phase (II): Project Preparation and Design: Designing the campaign | Meeting the supervisor/mentor |
| 9 | Phase (II): Project Preparation and Design: Approval of campaign designs | Meeting the supervisor/mentor |
| 10 | Phase (III): Project Implementation: Implementation of projects: Digital campaigns | Class discussions/ presentations. |
| 11 | Phase (III): Project Implementation: Implementation of projects: Digital campaigns | Class discussions/ presentations. |
| 12 | Final Project Research Presentations | Class discussions/ presentations. |
| 13 | Preparation for project submission | |
| 14 | Review Week |
At Kadir Has University, a Semester is 14 weeks; The weeks 15 and 16 are reserved for final exams.
REQUIRED AND RECOMMENDED READING
| All the required/recommended readings will be provided in the form of digital/reserve course reader (available at KHASLearn and/or KHAS Information Center. |
OTHER COURSE RESOURCES
ASSESSMENT METHODS AND CRITERIA
| Semester Requirements | Number | Percentage of Grade (%) |
|---|---|---|
| Attendance / Participation | 12 | 20 |
| Practice / Exercise | 5 | 10 |
| Project | 1 | 30 |
| Homework Assignments | 5 | 25 |
| Presentation / Jury | 1 | 15 |
| Total: | 24 | 100 |
WORKLOAD
| Events | Count | Duration (Hours) | Total Workload (hour) |
|---|---|---|---|
| Course Hours | 14 | 3 | 42 |
| Practice / Exercise | 5 | 5 | 25 |
| Project | 1 | 25 | 25 |
| Homework Assigments | 5 | 5 | 25 |
| Preparation for Presentation / Jury | 1 | 9 | 9 |
| Extra-Class Activities (reading,individiual work, etc.) | 12 | 2 | 24 |
| Total Workload (hour): | 150 | ||
1 ECTS = 25 Hours Workload
THE RELATIONSHIP BETWEEN COURSE LEARNING OUTCOMES (LO) AND PROGRAM QUALIFICATIONS (PQ)
| # | PQ1 | PQ2 | PQ3 | PQ4 | PQ5 | PQ6 | PQ7 | PQ8 | PQ9 |
| LO1 | |||||||||
| LO2 | |||||||||
| LO3 | |||||||||
| LO4 | |||||||||
| LO5 |
Contribution: 1 Low, 2 Average, 3 High